FUNNELMIND PLATFORM AND SOFTWARE TERMS AND CONDITIONS

1. Definitions

Capitalized terms will have the meanings set forth in this section, or in the section where they are first used.

“Access Protocols” means the passwords, access codes, technical specifications, connectivity standards or protocols, or other relevant procedures, as may be necessary to allow Customer or any Authorized Users to access the FunnelMind Platform.
“Applicable Data Protection Laws” means any applicable US state laws, regulations, orders, or judgments issued by a governmental authority that govern the privacy, security, confidentiality, protection, Processing or transfer of Personal Data.
“Authorized User” means each of Customer's employees, agents, and independent contractors who are authorized to access the FunnelMind Platform pursuant to Customer's rights under this Agreement.
“Customer Content” means any content and information provided or submitted by, or on behalf of, Customer or its or their Authorized Users for use with the Services, including, without limitation data sourced from any Customer Platforms (“Customer Platform Data”).
“Customer Platforms” means Customer's analytics, product, CRM, warehouse, marketing, billing and support data sources from which the FunnelMind Platform creates insights, scoring and workflows.
“Customer Support Services” means professional services provided by Provider to Customer as described in any Order Form (as may be further elaborated in any statement of work), including implementation, training, additional support and onboarding services relating to the FunnelMind Platform.
“Documentation” means the technical materials provided by Provider to Customer in hard copy or electronic form describing the use and operation of the FunnelMind Platform.
“Intellectual Property Rights” means any and all now known or hereafter existing (a) rights associated with works of authorship, including copyrights, mask work rights, and moral rights; (b) trademark or service mark rights; (c) trade secret rights; (d) patents, patent rights, and industrial property rights; (e) layout design rights, design rights, and other proprietary rights of every kind and nature other than trademarks, service marks, trade dress, and similar rights; and (f) all registrations, applications, renewals, extensions, or reissues of the foregoing, in each case in any jurisdiction throughout the world.
“Licensed Material” means results, reports, materials and documentation made available to Customer as part of the Services.
“Order Form” means an order form that is based on the template in Exhibit A (Template Order Form), is signed by both parties and references this Agreement.
“Personal Data” means any Customer Content, whether in electronic or paper-based form that constitutes “personal data,” “personal information,” or “personally identifiable information” or similar information governed by Applicable Data Protection Laws. For clarity, Personal Data does not include information pertaining to Customer's business contacts and/or representatives who are Customer personnel where Provider has determined what information to collect and for what purposes.
“FunnelMind Platform” means the Provider software-as-a-service application identified in any Order Form that allows Authorized Users to access certain features and functions through a web interface and is designed to identify top opportunities and surface insights that help sales teams convert self-serve users to paid customers.
“Processing” (including “Process”, “Processes”, “Processed”, and other variants of the term) means any operation or set of operations that is performed upon Personal Data, whether or not by automatic means, such as collection, collation, recording, organization, storage, adaptation or alteration, retrieval, consultation, analysis, interpretation, compilation, aggregation, use, disclosure by transmission, dissemination, viewing, copying, deleting, or otherwise making available, alignment or combination, blocking or erasure, or destruction.
“Services” means any services provided by Provider to Customer under this Agreement as set forth in an Order Form, including, but not limited to, provision of the FunnelMind Platform and professional services.
“Supported Environment” means the minimum hardware, software, and connectivity configuration specified from time to time by Provider as required for use of the FunnelMind Platform. The current requirements are described in the Documentation.

2. Provision of services

Access. Subject to Customer's payment of the fees set forth in the Order Form (“Fees”), Provider will provide Customer with access to the FunnelMind Platform. On or as soon as reasonably practicable after the Effective Date Provider will provide to Customer the necessary passwords, security protocols and policies and network links or connections and Access Protocols to allow Customer and its Authorized Users to access the FunnelMind Platform in accordance with the Access Protocols. Customer will use commercially reasonable efforts to prevent unauthorized access to, or use of, the FunnelMind Platform, and notify Provider promptly of any such unauthorized use known to Customer. Customer shall be responsible for the acts or omissions of each of its Authorized Users in connection with their access to the FunnelMind Platform hereunder.
Support Services. Subject to the terms and conditions of this Agreement, notwithstanding any Customer Support Services that may be provided by Provider pursuant to an Order Form, Provider will exercise commercially reasonable efforts to (a) provide support for the use of the FunnelMind Platform to Customer, and (b) keep the FunnelMind Platform operational and available to Customer, in each case in accordance with its then-current standard policies and procedures.
Hosting. Provider will, at its own expense, provide for the hosting of the FunnelMind Platform, provided that nothing herein will be construed to require Provider to provide, or bear any responsibility with respect to, any telecommunications or computer network hardware required by Customer or any Authorized User to access the FunnelMind Platform from the Internet.
Customer Cooperation. Customer acknowledges that Customer's timely provision of, and Provider's access to, assistance, cooperation, complete and accurate information and data, Customer's personnel, premises and suitably configured computer, network, and equipment, along with successful integration with Customer Platforms and Customer's performance of any of its obligations under this Agreement or specified in an Order Form or SOW (collectively, “Cooperation”) are essential to performance of any Services, and that Provider will not be liable for any deficiency in performing Services if such deficiency results from Customer's failure to provide full Cooperation.

3. Intellectual Property

License Grant. Subject to the terms and conditions of this Agreement, Provider grants to Customer a non-exclusive, non-transferable (except as permitted under Section 14.5 (No Assignment)) license during the Term (as defined below), solely for Customer's internal business purposes and in accordance with the limitations (if any) set forth in the Order Form, (a) to access and use the FunnelMind Platform and in accordance with the Documentation; and (b) to use and reproduce a reasonable number of copies of the Documentation solely to support Customer's use of the FunnelMind Platform. Customer may permit any Authorized Users to access and use the features and functions of the FunnelMind Platform as contemplated by this Agreement.
Restrictions. Customer will not, and will not permit any Authorized User or other party to: (a) allow any third party to access the FunnelMind Platform, Licensed Material or Documentation, except as expressly allowed herein; (b) modify, adapt, alter or translate the FunnelMind Platform, Licensed Material or Documentation; (c) sublicense, lease, sell, resell, rent, loan, distribute, transfer or otherwise allow the use of the FunnelMind Platform or Documentation for the benefit of any unauthorized third party; (d) reverse engineer, decompile, disassemble, or otherwise derive or determine or attempt to derive or determine the source code (or the underlying ideas, algorithms, structure or organization) of the FunnelMind Platform, except as permitted by law; (e) interfere in any manner with the operation of the FunnelMind Platform or the hardware and network used to operate the FunnelMind Platform; (f) modify, copy or make derivative works based on any part of the FunnelMind Platform or Documentation; (g) access or use the FunnelMind Platform to build a similar or competitive product or service; (h) attempt to access the FunnelMind Platform through any unapproved interface; or (i) otherwise use the FunnelMind Platform, Licensed Material, or Documentation in any manner that exceeds the scope of use permitted under Section 3.1 (License Grant) or in a manner inconsistent with applicable law (including, without limitation, Applicable Data Protection Laws), the Documentation, or this Agreement. Customer acknowledges and agrees that the FunnelMind Platform will not be used, and are not licensed for use, in connection with any time-critical or mission-critical functions. Customer will not remove, alter, or obscure any proprietary notices (including copyright and trademark notices) of Provider or its licensors on the Licensed Material or any copies thereof.
Ownership. The FunnelMind Platform, Licensed Materials and Documentation, and all worldwide Intellectual Property Rights in each of the foregoing, are the exclusive property of Provider and its suppliers. All rights in and to the FunnelMind Platform and Documentation not expressly granted to Customer in this Agreement are reserved by Provider and its suppliers. Except as expressly set forth herein, no express or implied license or right of any kind is granted to Customer regarding the FunnelMind Platform, Documentation, or any part thereof.
License to Licensed Material. Subject to the terms and conditions of this Agreement, Provider grants Customer a perpetual, royalty-free, fully-paid, nonexclusive, non-transferable (except as permitted under Section 14.5 (No Assignment)), non-sublicensable license to use the Licensed Material solely for Customer's internal business purposes.
Feedback. Customer hereby grants to Provider a royalty-free, worldwide, transferable, sublicensable, irrevocable, perpetual license to use or incorporate into the Services any suggestions, enhancement requests, recommendations or other feedback provided by Customer, including Authorized Users, relating to the Services. Provider will not identify Customer as the source of any such feedback.

4. Fees and Expenses; Payment

Fees. In consideration for the access rights granted to Customer and the Services performed by Provider under this Agreement, Customer will pay to Provider the Fees. All Fees are non-cancelable and non-refundable. Provider will be reimbursed only for expenses that are expressly provided for in an Order Form or SOW or that have been approved in advance in writing by Customer, provided Provider has furnished such documentation for authorized expenses as Customer may reasonably request. Provider reserves the right (in addition to any other rights or remedies Provider may have) to discontinue the FunnelMind Platform and suspend all Authorized Users' and Customer's access to the Services if any Fees are more than thirty (30) days overdue until such amounts are paid in full. Customer will maintain complete, accurate and up-to-date Customer billing and contact information at all times.
Automatic Billing. To the extent Customer elects to have all Fees automatically billed to Customer's preferred payment method, as set forth on the Order Form, Customer acknowledges and agrees that Provider may automatically charge Customer the applicable Fees for the continued access to and use of the FunnelMind Platform, and Customer hereby agrees to pay such Fees which may be billed via the payment method associated with Customer's account.
Taxes. The Fees are exclusive of all applicable sales, use, value-added and other taxes, and all applicable duties, tariffs, assessments, export and import fees, or other similar charges, and Customer will be responsible for payment of all such taxes (other than taxes based on Provider's income), fees, duties, and charges and any related penalties and interest, arising from the payment of the fees, the provision of the Services, or the license of the FunnelMind Platform to Customer. Customer will make all payments of Fees to Provider free and clear of, and without reduction for, any withholding taxes; any such taxes imposed on payments of Fees to Provider will be Customer's sole responsibility, and Customer will provide Provider with official receipts issued by the appropriate taxing authority, or such other evidence as the Provider may reasonably request, to establish that such taxes have been paid.

5. Customer Content, Platform and Responsibilities

License; Ownership. Customer is solely responsible for any and all obligations with respect to the accuracy, quality and legality of Customer Content. Customer represents and warrants that it has or will obtain all third party licenses, consents and permissions needed for Provider to collect, access, use, and otherwise Process the Customer Content to provide the Services. Without limiting the foregoing, Customer will be solely responsible for providing all notices to, and obtaining from, third parties, including, without limitations its customers and all Customer Platforms, all necessary rights and consents for Provider to use the Customer Content for the purposes set forth in this Agreement (including, without limitation, all notices and consents required under Applicable Data Protection Laws). Customer grants Provider a non-exclusive, worldwide, royalty-free and fully paid license (a) to use the Customer Content as necessary for purposes of providing and improving the Services, and (b) derive aggregated, de-identified and/or anonymized data from Customer Content (“Derived Data”). Provider will be the sole owner of all such Derived Data and will have the right to use such Derived Data for any lawful business purpose. The Customer Content, Customer Platforms, and all worldwide Intellectual Property Rights in them, are the exclusive property of Customer or its suppliers. All rights in and to the Customer Content not expressly granted to Provider in this Agreement are reserved by Customer.
Customer Platforms. Customer shall provide Provider all necessary access credentials, information and assistance required to perform integration with the Customer Platforms, including, as applicable, by making available such resources of its Customer Platform providers, including any applicable application programming interfaces (“Customer Platform API”), as reasonably necessary to complete such integration. Customer authorizes and hereby grants to Provider a non-exclusive, non-transferable (except as permitted under Section 14.5 (No Assignment)) license during the Term (as defined below), to access the Customer Platforms, Customer Platform APIs and the Customer Platform Data and to use each of the foregoing solely to provide the Services. Customer represents and warrants that it has the right and unrestricted ability to grant the foregoing license. Customer acknowledges and agrees that Provider's ongoing provision of the Services is dependent on the availability of the Customer Platforms, Customer Platform API connection(s), and Customer Platform Data, and Provider shall have no liability in connection with their unavailability.
Customer Warranty. Customer represents and warrants that any Customer Content will not (a) infringe any copyright, trademark, or patent; (b) misappropriate any trade secret; (c) be deceptive, defamatory, obscene, pornographic or unlawful; (d) contain any viruses, worms or other malicious computer programming codes intended to damage Provider's system or data; and (e) otherwise violate the rights of a third party or any applicable law, rule or regulation. Customer further represents and warrants that it will not use the Services, or any outputs or insights generated from use thereof, in in violation of any law, rule or regulation. Provider is not obligated to back up any Customer Content; the Customer is solely responsible for creating backup copies of any Customer Content at Customer's sole cost and expense. Customer agrees that any use of the FunnelMind Platform contrary to or in violation of the representations and warranties of Customer in this Section 5.3 (Customer Warranty) constitutes unauthorized and improper use of the FunnelMind Platform. Customer agrees to provide Provider with such information, access and cooperation as Provider may reasonably require from time to time for Provider to deliver and provide the Services.
Customer Responsibility for Data and Security. Customer and its Authorized Users will have access to the Customer Content and will be responsible for all changes to and/or deletions of Customer Content and the security of all passwords and other Access Protocols required in order the access the FunnelMind Platform. Customer will have the ability to export its own Customer Content out of the FunnelMind Platform and is encouraged to make its own back-ups of the Customer Content. Customer will have the sole responsibility for the accuracy, quality, integrity, legality, reliability, and appropriateness of all Customer Content.

6. Professional Services

‍Where the parties have agreed to FunnelMind's provision of Professional Services, the details of such Professional Services will be set out in an Order Form or a mutually executed statement of work (“SOW”). The Order Form or SOW, as applicable, will include: (a) a description of the Professional Services; (b) the schedule for the performance of the Professional Services; and (c) the Fees applicable for the performance of the Professional Services. Each Order Form or SOW, as applicable, will incorporate the terms and conditions of this Agreement. To the extent that a conflict arises between the terms and conditions of an Order Form or SOW and the terms of this Agreement, the terms and conditions of this Agreement will govern, except to the extent that the Order Form or SOW, as applicable, expressly states that it supersedes specific language in the Agreement.

7. Data Security; Privacy

Data Security. During the Term, Provider will maintain commercially reasonable safeguards and procedures designed to prevent the authorized use or disclosure of Personal Data (“Data Safeguards”). During the Term, Provider will maintain commercially reasonable physical, administrative and technical security measures designed to maintain the availability, integrity and confidentiality of Personal Data.
Privacy. Without limiting Customer's obligations under Sections 2 (Provision of Services), 3 (Intellectual Property), and 8.1 (Limited Warranty), each party shall comply with all Applicable Data Protection Laws in the performance of their respective obligations under this Agreement with respect to the Processing of Personal Data. With respect to Personal Data, Provider will not sell, retain, use or disclose Personal Data for any purposes other than as required under this Agreement except as otherwise required by law.
Data Processing Addendum. To the extent that Provider or Customer reasonably determine that Applicable Data Protection Laws require the parties to execute a Data Processing Addendum or other agreement governing Personal Data (“DPA”), the parties agree to negotiate in good faith with respect to such DPA. If Customer has not entered into such DPA, Customer represents, warrants and covenants that no Personal Data Processed by Provider under this Agreement is subject to Applicable Data Protection Laws. Any Personal Data that is subject to Applicable Data Protection Laws shall be governed by the applicable DPA and shall not be Confidential Information (defined herein). In the event of a conflict between any provision of the DPA and this Agreement, the provision providing the higher level of privacy or data protection shall govern.

8. Warranties and Disclaimers

Limited Warranty. Provider represents and warrants that the FunnelMind Platform will perform according to its documentation and that professional services will be provided according to industry standards. Upon receiving written notice from Customer that Provider has failed to meet its warranty obligations, Provider will have no fewer than thirty (30) days to remedy the failure. If Provider is unable to remedy the failure within this cure period, then Customer may, at any point within the thirty (30) days following the cure period, terminate the applicable Order Form immediately upon written notice. Upon such termination, Customer will receive a refund of prepaid but unused subscription fees, prorated as of the date of the warranty failure notice.
Disclaimer. THE LIMITED WARRANTY SET FORTH IN SECTION 8.1 (LIMITED WARRANTY) IS MADE FOR THE BENEFIT OF CUSTOMER ONLY. EXCEPT AS EXPRESSLY PROVIDED IN THIS SECTION 8 (WARRANTIES AND DISCLAIMERS), AND TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICES, LICENSED MATERIAL, AND DOCUMENTATION ARE PROVIDED “AS IS,” AND PROVIDER MAKES NO (AND HEREBY DISCLAIMS ALL) OTHER WARRANTIES, REPRESENTATIONS, OR CONDITIONS, WHETHER WRITTEN, ORAL, EXPRESS, IMPLIED OR STATUTORY, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTIES OF SATISFACTORY QUALITY, COURSE OF DEALING, TRADE USAGE OR PRACTICE, SYSTEM INTEGRATION, DATA ACCURACY, MERCHANTABILITY, TITLE, NONINFRINGEMENT, OR FITNESS FOR A PARTICULAR PURPOSE. PROVIDER DOES NOT WARRANT THAT ALL ERRORS CAN BE CORRECTED, OR THAT OPERATION OF THE FunnelMind PLATFORM WILL BE UNINTERRUPTED OR ERROR-FREE. CUSTOMER FURTHER ACKNOWLEDGES AND AGREES THAT CUSTOMER IS SOLELY RESPONSIBLE FOR, AND PROVIDER DISCLAIMS ANY AND ALL LIABILITY FOR, ALL DECISIONS REGARDING THE CONDUCT OF CUSTOMER'S BUSINESS, WHETHER OR NOT SUCH DECISIONS ARE MADE IN RELIANCE ON INSIGHTS OR OTHER INFORMATION PROVIDED WITHIN THE FunnelMind PLATFORM.

9. Limitation of Liability

Types of Damages. IN NO EVENT WILL EITHER PARTY BE LIABLE TO THE OTHER PARTY FOR ANY INCIDENTAL, INDIRECT, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, REGARDLESS OF THE NATURE OF THE CLAIM, INCLUDING, WITHOUT LIMITATION, LOST PROFITS, COSTS OF DELAY, ANY FAILURE OF DELIVERY, BUSINESS INTERRUPTION, COSTS OF LOST OR DAMAGED DATA OR DOCUMENTATION, OR LIABILITIES TO THIRD PARTIES ARISING FROM ANY SOURCE, EVEN IF A PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS LIMITATION UPON DAMAGES AND CLAIMS IS INTENDED TO APPLY WITHOUT REGARD TO WHETHER OTHER PROVISIONS OF THIS AGREEMENT HAVE BEEN BREACHED OR HAVE PROVEN INEFFECTIVE.
Amount of Damages. THE MAXIMUM LIABILITY OF EITHER PARTY ARISING OUT OF OR IN ANY WAY CONNECTED TO THIS AGREEMENT WILL NOT EXCEED THE AGGREGATE MAXIMUM AMOUNT OF FEES PAID OR PAYABLE BY CUSTOMER TO PROVIDER FOR AN ANNUAL SUBSCRIPTION TERM. NOTHING IN THIS AGREEMENT WILL LIMIT OR EXCLUDE EITHER PARTY'S LIABILITY FOR GROSS NEGLIGENCE OR INTENTIONAL MISCONDUCT OF A PARTY OR ITS EMPLOYEES OR AGENTS OR FOR DEATH OR PERSONAL INJURY CAUSED BY SUCH CONDUCT.
Basis of the Bargain. The parties agree that the limitations of liability set forth in this Section 9 (Limitation of Liability) will survive and continue in full force and effect despite any failure of consideration or of an exclusive remedy. The parties acknowledge that the prices have been set and the Agreement entered into in reliance upon these limitations of liability and that all such limitations form an essential basis of the bargain between the parties.

10. Confidentiality

Confidential Information. “Confidential Information” means any nonpublic information of a party (the “Disclosing Party”), whether disclosed orally or in written or digital media, that is identified as “confidential” or with a similar legend at the time of such disclosure or that the receiving party (the “Receiving Party”) knows or should have known is the confidential or proprietary information of the Disclosing Party. The Services, Documentation, and all enhancements and improvements thereto will be considered Confidential Information of Provider.
Protection of Confidential Information. The Receiving Party agrees that it will not use or disclose to any third party any Confidential Information of the Disclosing Party, except as expressly permitted under this Agreement. The Receiving Party will limit access to the Confidential Information to Authorized Users (with respect to Customer) or to those employees who have a need to know, who have confidentiality obligations no less restrictive than those set forth herein, and who have been informed of the confidential nature of such information (with respect to Provider). In addition, the Receiving Party will protect the Disclosing Party's Confidential Information from unauthorized use, access, or disclosure in the same manner that it protects its own proprietary information of a similar nature, but in no event with less than reasonable care. At the Disclosing Party's request or upon termination or expiration of this Agreement, the Receiving Party will return to the Disclosing Party or destroy (or permanently erase in the case of electronic files) all copies of the Confidential Information that the Receiving Party does not have a continuing right to use under this Agreement, and the Receiving Party will, upon request, certify to the Disclosing Party its compliance with this sentence.
Exceptions. The confidentiality obligations set forth in Section 10.2 (Protection of Confidential Information) will not apply to any information that (a) is at the time of disclosure or becomes generally available to the public through no fault of the Receiving Party; (b) is lawfully provided to the Receiving Party by a third party free of any confidentiality duties or obligations; (c) was already known to the Receiving Party at the time of disclosure free of any confidentiality duties or obligations; or (d) the Receiving Party can demonstrate, by clear and convincing evidence, was independently developed by employees and contractors of the Receiving Party who had no access to the Confidential Information. In addition, the Receiving Party may disclose Confidential Information to the extent that such disclosure is necessary for the Receiving Party to enforce its rights under this Agreement or is required by law or by the order of a court or similar judicial or administrative body, provided that (to the extent legally permissible) the Receiving Party promptly notifies the Disclosing Party in writing of such required disclosure and cooperates with the Disclosing Party if the Disclosing Party seeks an appropriate protective order.

11. Indemnification

By Provider. Provider will defend at its expense any suit brought against Customer, and will pay any settlement Provider makes or approves, or any damages finally awarded in such suit, insofar as such suit is based on: (a) (IP Infringement) a claim by any third party alleging that the FunnelMind Platform infringes such third party's patents, copyrights or trade secret rights under applicable laws of any jurisdiction within the United States of America. If the use of any portion of the FunnelMind Platform becomes, or in Provider's opinion is likely to become, the subject of an injunction that would impair Customer's use thereof, Provider may, at Provider's option: (a) procure for Customer the right to continue using the FunnelMind Platform; (b) replace the FunnelMind Platform with non-infringing software or services which do not materially impair the functionality of the FunnelMind Platform; (c) modify the FunnelMind Platform so that it becomes non-infringing; or (d) terminate this Agreement and refund any unused prepaid Fees for the remainder of the term then in effect, and upon such termination, Customer will immediately cease all use of the FunnelMind Platform and Documentation. Notwithstanding the foregoing, FunnelMind will have no obligation under this section or otherwise with respect to any infringement claim based upon (i) any use of the FunnelMind Platform not in accordance with this Agreement or as specified in the Documentation; (ii) any use of the FunnelMind Platform in combination with other products, equipment, software or data not supplied by Provider (unless Provider would be liable for contributory infringement or inducement); or (iii) any modification of the FunnelMind Platform by any person other than Provider or its authorized agents (collectively, the “Exclusions” and each, an “Exclusion”). This section states the sole and exclusive remedy of Customer and the entire liability of Provider, or any of the officers, directors, employees, shareholders, contractors or representatives of the foregoing, for infringement claims and actions. (b) (Personal Data) a claim by any third party alleging a misuse of Personal Data arising from a breach by Provider of its commitments in this Agreement or DPA regarding the use and protection of Personal Data.
By Customer. Customer will defend at its expense any suit brought against Provider, and will pay any settlement Customer makes or approves, or any damages finally awarded in such suit, insofar as such suit is based on a claim arising out of or relating to (a) an Exclusion, (b) Customer's breach or alleged breach of Sections 5.2 (Customer Warranty) or 14.6 (Compliance with Law); (c) the acts or omissions of Customer, Authorized Users, or Customer's employees, officers or agents; or (d) any Customer Platform, Customer Platform Data, or Customer Platform API. This section states the sole and exclusive remedy of Provider and the entire liability of Customer, or any of the officers, directors, employees, shareholders, contractors or representatives of the foregoing, for the claims and actions described herein.
Procedure. The indemnifying party's obligations as set forth above are expressly conditioned upon each of the foregoing: (a) the indemnified party will promptly notify the indemnifying party in writing of any threatened or actual claim or suit (although the indemnifying party will be relieved of its obligations only to the extent of any prejudice suffered by the indemnifying party due to the delay); (b) the indemnifying party will have sole control of the defense or settlement of any claim or suit (although the indemnifying party will not enter into any settlement that requires the indemnified party to admit fault or pay any amount without the indemnifying party's written approval); and (c) the indemnified party will cooperate with the indemnifying party to facilitate the settlement or defense of any claim or suit.

12. Term and Termination

Term. This Agreement will begin on the Effective Date and continue in full force and effect as long as any Order Form remains in effect, unless earlier terminated in accordance with the Agreement (the “Term”).
Termination for Breach. Either party may terminate this Agreement immediately upon notice to the other party if the other party materially breaches this Agreement, and such breach remains uncured more than thirty (30) days after receipt of written notice of such breach. Upon a Customer termination for breach, Customer will receive a refund of prepaid but unused subscription fees, prorated as of the date of the termination notice.
Effect of Termination. Upon termination or expiration of this Agreement for any reason: (a) all licenses granted hereunder will immediately terminate; (b) promptly after the effective date of termination or expiration, each party will comply with the obligations to return all Confidential Information of the other party, as set forth in Section 10 (Confidentiality); and (c) any amounts owed to Provider under this Agreement will become immediately due and payable. Sections 1 (Definitions), 3.2 (Restrictions), 3.3 (Ownership), 3.5 (Open Source Software), 4 (Fees and Expenses; Payments), 8.2 (Disclaimer), 9 (Limitation of Liability), 10 (Confidentiality), 11 (Indemnification), 12.2 (Termination for Breach), 12.3 (Effect of Termination), 13 (Marketing), and 14 (Miscellaneous) will survive expiration or termination of this Agreement for any reason.
Data Extraction. For twenty (20) days after the end of the Term, as applicable, Provider will make Customer Content available to Customer through the FunnelMind Platform on a limited basis solely for purposes of Customer retrieving Customer Content, unless Provider is instructed by Customer to delete such data before that period expires. After such a period, the Provider may in its sole discretion destroy all copies of Customer Content in its possession.

13. Marketing

Notwithstanding anything else in this Agreement, Customer hereby grants to FunnelMind the express right to use Customer's company name and logo on FunnelMind's website and in marketing and publicity materials and other communications to identify Customer as a FunnelMind customer and display Customer's generalized sales increases as a result of using the Services. Customer further agrees to FunnelMind's publication of a press release and/or case study regarding its use of the Services provided hereunder; provided that FunnelMind shall not publish any such press release or case study without Customer's approval, which approval shall not be unreasonably withheld or delayed.

14. Miscellaneous

Governing Law and Venue. This Agreement and any action related thereto will be governed and interpreted by and under the laws of the State of California, without giving effect to any conflicts of laws principles that require the application of the law of a different jurisdiction. Customer hereby expressly consents to the personal jurisdiction and venue in the state and federal courts for San Francisco, California for any lawsuit filed there against Customer by Provider arising from or related to this Agreement. The United Nations Convention on Contracts for the International Sale of Goods does not apply to this Agreement.
Export. Customer agrees not to export, reexport, or transfer, directly or indirectly, any U.S. technical data acquired from Provider, or any products utilizing such data, in violation of the United States export laws or regulations.
Severability. If any provision of this Agreement is, for any reason, held to be invalid or unenforceable, the other provisions of this Agreement will remain enforceable, and the invalid or unenforceable provision will be deemed modified so that it is valid and enforceable to the maximum extent permitted by law.
Waiver. Any waiver or failure to enforce any provision of this Agreement on one occasion will not be deemed a waiver of any other provision or of such provision on any other occasion.
No Assignment. Neither party will assign, subcontract, delegate, or otherwise transfer this Agreement, or its rights and obligations herein, without obtaining the prior written consent of the other party, and any attempted assignment, subcontract, delegation, or transfer in violation of the foregoing will be null and void; provided, however, that either party may assign this Agreement in connection with a merger, acquisition, reorganization or sale of all or substantially all of its assets, or other operation of law, without any consent of the other party. The terms of this Agreement will be binding upon the parties and their respective successors and permitted assigns.
Compliance with Law. Customer will always comply with all foreign and domestic laws, ordinances, regulations, and statutes that are applicable to its purchase and use of the Services, Licensed Material and Documentation.
Force Majeure. Any delay in the performance of any duties or obligations of either party (except the payment of Fees owed) will not be considered a breach of this Agreement if such delay is caused by a labor dispute, shortage of materials, pandemic, epidemic, fire, earthquake, flood, or any other event beyond the control of such party, provided that such party uses reasonable efforts, under the circumstances, to notify the other party of the cause of such delay and to resume performance as soon as possible.
Independent Contractors. Customer's relationship to Provider is that of an independent contractor, and neither party is an agent or partner of the other. Customer will not have, and will not represent to any third party that it has, any authority to act on behalf of Provider.
Notices. All notices required or permitted under this agreement must be delivered in writing, if to Provider, by emailing hello@FunnelMind.ai and if to Customer by emailing the Customer Point of Contact email address listed on the Cover Page, provided, however, that with respect to any notices relating to breaches of this agreement or termination, a copy of such notice will also be sent in writing to the other party at the address listed on the Cover Page by courier, by certified or registered mail (postage prepaid and return receipt requested), or by a nationally-recognized express mail service. Each party may change its email address and/or address for receipt of notice by giving notice of such change to the other party.
Counterparts. This Agreement may be executed in one or more counterparts, each of which will be deemed an original and all of which will be taken together and deemed to be one instrument.
Entire Agreement. This Agreement is the final, complete and exclusive agreement of the parties with respect to the subject matters hereof and supersedes and merges all prior discussions between the parties with respect to such subject matters. No modification of or amendment to this Agreement, or any waiver of any rights under this Agreement, will be effective unless in writing and signed by an authorized signatory of Customer and Provider.